Japan

Mike arrives in Japan and immediately realizes it’s all about ‘small is beautiful’. The ‘Kei car’ sums up this attitude to life and is probably the smallest car he’s ever bought and sold. In Japan, car dealing is done in volume – it’s all about shifting the units digitally over cyber auctions. Mike works hard to overcome a huge culture clash and faces huge frustration as his profits melt away when his classic Toyota breaks down on Mount Fuji.