Graphic Communications: We Used to Call it Printing

Starting out with the funkiest song the late 1960s could create, the film shows a fashion photo shoot for the title screen of the film. It shows all of the processes involved in making the final print including photography, laser scanning, platemaking, printing, and trimming. The film features the printing of The Wall Street Journal in California showing the way that the articles are transferred using phone, microwave, and paper-punch tape. All forms of printing are displayed from small, letterpress jobs to printing on pharmaceutical drugs and packaging for toothpaste. Beginning at 17:41, there is a five minute “music video” (for lack of a better term) for printing that has the grooviest pan flute and beats you’ve ever heard. Worth watching just for this! Year: 1969