Greenwashed?
Season 1
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The Shoe Made from Ocean Plastic
Plastic is everywhere, including in the oceans. Adidas is advertising a shoe made partly from ocean plastic. Is this a major step towards sustainability or just greenwashing?
ALDI's Promise of Regionality
Regional food is the new trend in supermarkets. ALDI also promises "Best from the Region" with major campaigns. But does the discount retailer deliver on its promises?
IKEA and Sustainability
The furniture giant IKEA has committed itself to sustainable forestry – to protect the climate and preserve our forests. But is IKEA engaging in greenwashing?
Nutella: Ferrero's Green Fairy Tale
Cocoa, palm oil, supply chain—the chocolate industry doesn't have a good reputation. Ferrero, the inventor of Nutella, promises sustainability. Is the company serious? Or is it greenwashing?
Decathlon: Can Mass-Produced Goods Be Sustainable?
Decathlon is the number one sporting goods discounter—and places great importance on sustainability. But can a backpack for 13 euros be sustainable?