MATOU

The Japanese verb "matou" means "be clothed in." It doesn't simply mean to wear something-it means to wear something beautifully. This time, our guest is Genbei Yamaguchi, the 10th-generation head of a store that has sold obi, the sashes worn with kimono, for over 270 years. He will help us unravel the mysteries of how designs are made with matou in mind. From traditional Japanese clothing to the latest high fashion, we'll show you how today's designers are rediscovering the meaning of matou.