Lord Alan Sugar
Self - The Boss
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Series SeasonSeason 18 episodes2024
The Apprentice
Season 18
No season overview available.
Episodes
Each episode has its own detail page.
Episode 162 min2024-02-01
Highlands Corporate Away Day
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
Episode 258 min2024-02-08
Cheesecakes
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
Episode 358 min2024-02-15
Virtual Escape Rooms
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
Episode 459 min2024-02-22
Discount Buying
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
Episode 558 min2024-02-29
Formula E
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
Episode 658 min2024-03-07
Cereal
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
Episode 758 min2024-03-14
Budapest Tourism
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
Episode 858 min2024-03-21
XBUS Advertising
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
Episode 959 min2024-03-28
TV Selling
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
Episode 1058 min2024-04-04
Vegan Alternative to Cheese
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
Episode 1158 min2024-04-11
Interviews
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
Episode 1258 min2024-04-18
The Final & You’re Hired!
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.