Season 1

サンリオ新キャラ誕生 NEXT KAWAII PROJECT～ガチカワコンペ～

Sanrio's audition for the birth of a new character, "NEXT KAWAII PROJECT," will be screened in this program. The 10 Sanrio designers were asked to come up with the next generation of Kawaii characters based on a variety of five themes, such as "What would you like to have? Character Café", 10 Sanrio designers will present their original characters based on the "next generation of kawaii" in this reality show.