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Series SeasonSeason 1 episodes2022

Inside the Superbrands

Season 1

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Episodes
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Episode 147 min2022-04-03

Heinz

Going behind the scenes of Heinz, Helen Skelton finds out how their products are made and meets ketchup superfan Ed Sheeran.

Episode 246 min2022-04-03

Walkers

Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?

Episode 347 min2022-04-10

Kellogg's

Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.

Episode 447 min2022-04-17

McCain

What makes McCain's chips so famously crispy on the outside and fluffy on the inside?

Episode 547 min2022-05-08

Warburtons

Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.

Episode 647 min2022-05-19

Wall's

Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.

Episode 747 min2022-05-26

Guinness

Helen Skelton discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.

Episode 847 min2022-06-02

Typhoo

Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.

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