From Handsome to Beautiful

Imari Inoue is a makeup artist who specializes in a niche group of customers - men who want to try dressing as women. The 28-year-old operates her business from an Osaka Prefecture apartment and provides a wide array of wigs, dresses, and other clothing. Her expert makeup skills complete her customers' transformation, which she then captures on camera. Inoue began wearing makeup as a third-grader and used it to conceal her feelings of insecurity about her appearance. A request by a friend to apply makeup as a joke opened her eyes to a new career. This episode takes a look at Inoue's interactions with the men who come to her as they seek to "free their inner self."