Hugo Frey

METANOIA is a Geneva-based director known for crafting immersive visual worlds that blend refined aesthetics with powerful storytelling. His cinematic language fuses technical precision and artistic sensitivity, as he often takes on the roles of editor and screenwriter in his own productions. Driven by a strong desire to break away from conventional visual norms, he explores a wide range of formats, from music videos and short films to commercials and experimental works—with the long-term ambition of creating bold, auteur-driven works for cinema. His creative approach is rooted in experimentation, the pursuit of a unique visual identity, and a relentless drive to push the boundaries of cinematic expression.